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AKIBUL ALAM · STRATEGY · ANALYTICS · GROWTH

I Help Businesses Find What’s Holding Marketing Back—and What to Improve First.

I look across the offer, customer journey, website, campaigns and measurement to understand where the problem starts, then turn that into practical priorities the business can act on.

DIGITAL MARKETING SPECIALIST · GROWTH CONSULTANT

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Akibul Alam, Digital Marketing Specialist and Growth Consultant
AKIBUL ALAM / AKIB CONSULTSBANGLADESH / UTC+6

BANGLADESH · REMOTE ACROSS MARKETS · CONSULTING & SELECTED REMOTE OPPORTUNITIES

WHAT I ACTUALLY SOLVE

The Problem Is Rarely Just the Channel.

A common marketing problem is rarely fixed by changing one channel. Before recommending more activity, I look at the offer, customer journey, website, measurement and execution around it.

TRAFFIC WITHOUT CONVERSION

People are arriving, but the offer, page or next step is not convincing enough.

MEASUREMENT THAT CANNOT BE TRUSTED

Reports exist, but inconsistent events or conversion definitions make them difficult to use.

CAMPAIGNS WORKING IN ISOLATION

Audience, message, landing experience and tracking are not supporting the same objective.

ACTIVITY WITHOUT PRIORITIES

The team is busy, but nobody has decided what should happen first—or what should stop.

SELECTED ENGAGEMENTS

Selected Work—and the Thinking Behind It.

These examples show the work I took on, what I was responsible for and what I focused on before recommending the next step.

CAPABILITIES

What I Look At—and Why It Matters.

I look at the parts of marketing that affect one another before recommending more activity. The work usually falls into four areas.

STRATEGIC DIRECTION

Strategic Direction

I look at
Offer, audience, positioning, customer journey and channel choices.
Why it matters
Execution inherits problems from unclear positioning and priorities.
Typical work
Research, positioning, personas, journey mapping and practical roadmaps.

MEASUREMENT & ANALYTICS

Measurement & Analytics

I look at
Conversion definitions, event structure, tracking gaps and reporting consistency.
Why it matters
Teams cannot confidently improve marketing when the underlying data is unreliable.
Typical work
Measurement planning, implementation review, debugging and validation.

TECHNICAL EVIDENCEGA4 · GTM · Meta Pixel · CAPI

DIGITAL EXPERIENCE

Digital Experience

I look at
Page purpose, messaging, hierarchy, trust, conversion paths and tracking readiness.
Why it matters
Acquisition cannot compensate for an unclear or difficult experience.
Typical work
Website and landing-page audits, CRO recommendations, journey improvements and implementation support.

RELEVANT PLATFORMSWordPress · WooCommerce

GROWTH EXECUTION

Growth Execution

I look at
Objective, audience, offer, creative, channel plan, landing experience, measurement and available resources.
Why it matters
Campaign activity cannot be judged independently from what happens before and after the click.
Typical work
Campaign planning, channel direction, testing priorities and delivery coordination.

HOW I WORK

Understand First. Then Act.

Before changing tactics, I want to understand what the business is trying to achieve, what is already happening and what the team can realistically execute.

  1. Understand

    I begin with the business, offer, audience, current activity and constraints.

  2. Diagnose

    I separate the visible symptom from the problem underneath.

  3. Prioritize

    I decide what needs attention now—and what can wait.

  4. Design

    I turn the priority into a practical plan, journey or measurement approach.

  5. Activate

    I execute selected work or coordinate the people responsible for it.

  6. Refine

    I review what happened and adjust the next move.

LEADERSHIP & WIDER PERSPECTIVE

SKILLPRENEURESCEO & MARKETING LEAD

Responsible for More Than the Marketing Plan.

Leading Skillpreneures means working across positioning, client needs, scope, planning, delivery, coordination and professional relationships. In practice, recommendations have to make sense for the client and for the people responsible for delivering them.

Positioning & Planning

Clarify the service, market position and priorities.

Client Needs & Scope

Understand the requirement and translate it into realistic work.

Delivery & Coordination

Align responsibilities, workflows, communication and quality.

Relationships

Maintain clear expectations and professional client communication.

FOUR PROFESSIONAL LENSES

Marketing

Audience, positioning, journeys, acquisition and messaging.

Business

Commercial priorities, capacity, resources and delivery reality.

Technology

Websites, analytics, tracking and implementation constraints.

Legal Thinking

Structured reasoning, research, documentation, ethics and risk awareness.

Professional reasoning background—not legal services.
OPERATING PERSPECTIVERunning service work reinforces a simple reality for me: a good strategy still has to survive scope, capacity, communication and execution.

BOTTLENECK FINDER

Where Is Marketing Getting Stuck?

Choose up to three statements that resemble your current situation. The tool uses simple, visible rules to suggest an area worth examining more closely. It is a conversation prompt, not a diagnosis.

MARKETING BOTTLENECK FINDER

CHOOSE 1–3 · NOTHING IS SUBMITTED

0 / 3

Select one to three situations. Nothing is submitted.

HOW THIS WORKS

This tool uses fixed mapping rules between common marketing situations and broader capability areas. A primary mapping adds two points and a related mapping adds one. Scores are combined across selections. Ties follow a fixed review order: Strategic Direction, Measurement & Analytics, Digital Experience, then Growth Execution. It is intended to help frame a conversation, not diagnose your business.

FIELD NOTES

Notes From the Work.

Two questions I return to when priorities, practical constraints and implementation begin to shape the marketing plan.

FIELD NOTE / 01

Priority Is a Marketing Decision

QUESTION

How much marketing activity exists simply because nobody decided what not to do?

OBSERVATION

A strategy should clarify sequencing, trade-offs and where attention should not be spent yet.

FIELD NOTE / 02

Implementation Changes the Strategy

QUESTION

Is a strategy still good if the business cannot realistically execute it?

OBSERVATION

Resources, technical limitations, workflows and coordination should influence the recommendation from the beginning.

CONNECT

Start With the Business Problem.

If you are working through a marketing, measurement, website or growth problem, tell me what is happening, what you have tried and what remains unclear. We can decide whether a focused conversation or engagement makes sense.

START A CONVERSATIONakibconsults@gmail.com